Data Analyst. Innovator. Strategist.

Hey there, I'm Jacob!

I’m a recent MBA graduate with a passion for analytics and marketing. I currently work at HealthStream as a Reporting Analyst.

“Life isn’t about living without problems. Life is about solving problems.” - Tom Krause

With over 6 years of experience in marketing and nearly 3 years as an analyst, I have had the opportunity to work with a wide range of companies from Fortune 500 to movie productions, personal brands, and your local mom-and-pop shops while developing my passions for problem-solving, innovation, and strategy.

Outside of work, I consider myself an adventurer. I love traveling to new places, trying new foods, and learning new things. Recently, I road-tripped up the East Coast into Canada with stops in Washington DC, Baltimore, Philadelphia, New York, Boston, Toronto, and Niagara Falls!

People Focused and Growth Oriented

I am driven by the opportunity to uplift others and create supportive environments that foster growth within my environments. I believe that collaborating with others in our communities, our company, and our teams is essential to create lasting change in whatever fashion that may be. 


I am committed to fostering inclusive environments, valuing diversity, and affirming all community members. Embracing unique skills and ideas, I strive to create supportive spaces where everyone feels respected and empowered to make a positive impact.


I empower others to excel through collaboration, integrity, and open communication. Committed to growth and development, I foster a motivated team to achieve exceptional results.


I embrace challenges as opportunities to improve. Through resilience and a growth mindset, I hope to make a positive impact on those around me. I strive to become the best version of myself and I am eager to support and inspire others on their own growth journeys.

Reporting Analyst

Operate as the business analyst for a sales force with over 200 reps, proactively aligning reporting needs with sales leadership vision, providing recommendations to improve business performance by developing new KPIs related to whitespace metrics and account performance to advance revenue comprehension and earning potential.

Lead the development, maintenance and support of advanced Power BI dashboards for sales operations, enabling streamlined decision-making and strategic planning for leadership initiatives, such as quota performance and pipeline reporting, resulting in a 27% increase in user reporting confidence.

Designed and implemented a new training program for Power BI reporting that increased adoption rates among salesforce users by 31% within the first quarter.

Data Analyst

Drove operational efficiency within the supply chain organization through innovative system and process development, implemented Power BI for real-time data analysis and visualization, consolidated 40+ reports, established automated data collection processes, and enhanced workflow efficiency for over 200 employees.

Independently designed, developed and implemented one of the most comprehensive cross-departmental reports, which played a critical role in Dollar General’s COVID-19 supply chain recovery, resulting in hundreds of millions of dollars in inventory recovery.

Led cross-functional projects, utilizing hands-on analysis and modeling, drawing from a variety of analytical methods, and
effectively communicated findings to leadership and non-technical stakeholders.

Demand Planning Intern

Effectively managed inventory at 18 distribution centers and over 17,500 stores for an assigned group of vendors, overseeing the entire PO life cycle, forecasting, and ordering processes to ensure optimal inventory levels and operational efficiency.

Collaborated effectively with cross-functional teams, including merchandise planning and finance, to align inventory levels with company policies and financial goals, and produced insightful reports and analyses to identify issues and opportunities.

Implemented highly effective seasonal inventory strategies for summer stores, utilizing a combination of quantitative and
qualitative analysis to identify and project high-performing stores and align inventory levels with sales and presentation standards, resulting in improved sales and customer experience.


Successfully guide organizations in identifying and executing strategies to achieve growth, through expanding into new markets, increasing sales, or improving operational efficiency, leveraging research, branding, advertising and public relations to effectively promote products or services to targeted audiences, resulting in significant revenue and market share gains.

Utilize tools such as Google Analytics, Semrush, Ahrefs, and HubSpot to analyze marketing metrics, KPIs, and ROI to assess campaign effectiveness and drive continuous improvement.

Empower local businesses and startups through comprehensive educational initiatives, equipping them with the necessary tools, strategies, and resources to confidently steer their marketing endeavors, foster revenue generation, and deliver sustainable value to their customer base.

Get in Touch

I’m always open to new connections, collaborations, and potential opportunities. Media requests and requests for speaking engagements can be made through private consultancy. jacobmcafee98[at]